How We'll Work Together

Every brand project is different, but my process ensures we find the authentic differentiation that makes your business memorable.

This isn't about following trends or copying competitors - it's about uncovering what's genuinely different about your business and expressing that clearly.

FAQ

Choose Your Best-Fit Partnership

Depending on where you are in your brand journey, there are different ways we can collaborate:

Strategic Brand Identity

Full brand strategy and visual identity system


Timeline: 6-8 weeks


Investment: from $6,000

Best for: Businesses launching or repositioning their brand who need both strategic clarity and a complete visual identity system.

What's included:

  • Brand strategy & positioning

  • Visual identity system (logo, colors, typography, design elements)

  • Brand applications (stationery, digital assets, marketing materials)

  • Comprehensive brand guidelines

Revision rounds: 5

Brand Sprint

Accelerated brand strategy and core identity

Timeline: 4 weeks


Investment: from $4,000

Best for: Businesses that need to move quickly or have a tighter budget but still want strategic foundation.

What's included:

  • Condensed brand strategy (positioning, audience, differentiation)

  • Core visual identity (logo, colors, typography)

  • Basic brand guidelines

Revision rounds: 3

What's different: Faster timeline, streamlined deliverables focused on essentials.

Visual Identity Design

Design execution with existing strategy

Timeline: 3 weeks


Investment: from $3,000

Best for: Businesses that already have clear brand strategy and positioning but need design execution.

What's included:

  • Visual identity system

  • Logo, colors, typography, supporting elements

  • Brand applications as needed

  • Comprehensive brand guidelines

Revision rounds: 3

Note: This assumes you have documented brand strategy.

Brand Audit

Strategic assessment and recommendations


Timeline: 2 weeks


Investment: from $1,500

Best for: Businesses that aren't ready for a full rebrand but need clarity on where their brand stands and what to improve.

What's included:

  • Current brand assessment

  • Competitive positioning analysis

  • Strategic recommendations document

  • 60-minute presentation and Q&A

Revision rounds: 1

Note: Great starting point if you're unsure what you need.

See How We’ll Build Your Brand

Phase 1:

Discovery & Strategy (2 weeks)

What happens:

  • Kickoff call to align on goals and challenges

  • Brand questionnaire and stakeholder interviews

  • Competitive analysis and market research

  • Strategic positioning workshop

You receive: 

Brand strategy document defining your positioning, audience, and differentiation

Phase 2:

Concept Development (2 weeks)

What happens:

  • Three visual identity directions, each rooted in your brand strategy

  • Concept presentation with strategic rationale

  • Feedback session and direction selection

You receive: 

Three concepts with strategic reasoning

Phase 3:

Design Development (2-3 weeks)

What happens:

  • Refine chosen direction into complete identity system

  • Develop brand applications (logo, colors, typography, patterns, etc.)

  • Create usage examples across touchpoints

You receive:  

Final identity system ready for implementation

Phase 4:

Brand Guidelines & Delivery (1 week)

What happens:

  • Comprehensive brand guidelines document

  • All file formats and asset library

  • Handoff call to walk through usage

You receive: 

Final identity system ready for implementation

Total Timeline: 6-8 weeks


What You’ll Receive

Every project is custom-scoped, but most strategic brand identity projects include:

Strategy Foundation:

  • Brand positioning and differentiation strategy

  • Target audience definition

  • Competitive analysis and market insights

  • Brand messaging framework

Visual Identity System:

  • Logo design (primary mark, variations, and usage rules)

  • Color palette with specifications

  • Typography system

  • Supporting design elements (patterns, graphics, iconography)

Brand Applications (selected based on your needs):

  • Business stationery (business cards, letterhead, email signature)

  • Digital assets (social media templates, web graphics)

  • Marketing materials (brochures, presentation templates, one-pagers)

  • Packaging design (if applicable)

Brand Guidelines:

  • Comprehensive usage document

  • All design files in multiple formats

  • Asset library for your team

The exact deliverables will be determined during our discovery call based on your specific business needs.

What You Can Add To Any Project

Once your brand identity is complete, I can help bring it to life across various touchpoints:

Print Production:

  • Packaging design and production coordination

  • Production file preparation and quality control

  • Coordination with manufacturers and print houses

Investment: Quoted separately based on scope

Website Design

  • Website design for multiple devices

Investment: Quoted separately based on scope

What I don’t include:

The following services are outside my core expertise and require separate specialists:

  • Social media management

  • Professional photography

  • Extensive copywriting (beyond taglines and key messaging)

We'll agree on a detailed scope during our discovery call and create a custom list of deliverables that match your project needs.

Investment & Payment:

Each service has clear pricing listed above: 

Factors that influence investment:

  • Business size and market complexity

  • Number of stakeholders involved

  • Brand applications needed (digital, print, packaging, etc.)

  • Production support requirements

  • Timeline and urgency

Payment Structure:

  • Visual Identity Design: from $3,000

  • Brand Audit: $1,500 

  • Brand Sprint: from $4,000  

  • Strategic Brand Identity: from $6,000 

40% deposit (secures your spot, due before work starts)
30% at concept approval (end of Week 4)
30% at final delivery (end of Week 8)

Ready to Build Something Real?

Let's talk about:

  • Your business challenges and brand goals

  • Whether strategic brand work is the right move now

  • Recommended scope, timeline, and investment

  • If we're a good fit to work together

No pressure, no sales pitch - just an honest conversation about your brand.

Currently booking: February 2026 and beyond. 

FAQ

  • Most projects take 6-8 weeks from kickoff to final delivery. Complex projects may take 10-12 weeks. Timeline depends on project scope and your team's responsiveness.

  • Yes! I work globally in English and conversationally in Japanese. Most collaboration happens via video calls and shared documents.

  • I don't offer rush timelines because strategic brand work requires proper time for research, exploration, and refinement. However, if you have a specific deadline, let's discuss it on our discovery call - I might be able to adjust my schedule if the timing works.

  • Yes. Each project includes 5 revision rounds built into pricing. Additional rounds are $750 each if requested.

  • That's normal! During our discovery call, I'll ask about your business challenges and recommend appropriate scope. You're not expected to know all deliverables upfront.

  • This is rare because concepts are rooted in the brand strategy we developed together in Phase 1. If it happens, we'll revisit the strategy to ensure we're aligned on direction, then I'll present refined concepts. This falls within the included revision rounds.

  • Projects are billed in three installments (40/30/30) tied to project milestones. This naturally spreads payment over the 6-8 week timeline.

  • Brand identity is the strategic and design work (what I specialize in). Production support is optional coordination with manufacturers, printers, or developers to bring the brand to life. This is quoted separately based on needs.

  • Currently booking projects starting February 2026. I work with 1-2 clients at a time to ensure quality and attention.