How We'll Work Together

Every brand project is different, but my process ensures we find the authentic differentiation that makes your business memorable.

This isn't about following trends or copying competitors - it's about uncovering what's genuinely different about your business and expressing that clearly.

FAQ

Working Process

Phase 1:

Discovery & Strategy (2 weeks)

What happens:

  • Kickoff call to align on goals and challenges

  • Brand questionnaire and stakeholder interviews

  • Competitive analysis and market research

  • Strategic positioning workshop

You receive: 

Brand strategy document defining your positioning, audience, and differentiation


Revision rounds:

1

Phase 2:

Concept Development (2 weeks)

What happens:

  • Three visual identity directions, each rooted in your brand strategy

  • Concept presentation with strategic rationale

  • Feedback session and direction selection

You receive: 

Three concepts with strategic reasoning


Revision rounds:

1 (on chosen direction)

Phase 3:

Design Development (2-3 weeks)

What happens:

  • Refine chosen direction into complete identity system

  • Develop brand applications (logo, colors, typography, patterns, etc.)

  • Create usage examples across touchpoints

You receive:  

Final identity system ready for implementation


Revision rounds:

2

Phase 4:

Brand Guidelines & Delivery (1 week)

What happens:

  • Comprehensive brand guidelines document

  • All file formats and asset library

  • Handoff call to walk through usage

You receive: 

Final identity system ready for implementation


Revision rounds:

1 (final polish only)

Total Timeline: 6-8 weeks


Total Revision Rounds: 5 (built into pricing)

Additional revisions: $750 per round

Why Structured Revisions?

Years of experience have shown that focused revision rounds lead to better outcomes than unlimited changes.

This structure:

  • Encourages decisive, thoughtful feedback

  • Keeps the project moving efficiently

  • Respects both our time and expertise

  • Prevents projects from dragging indefinitely

If you have concerns about direction at any point, we'll discuss them openly - but the structure helps us move forward strategically.Final identity system ready for implementation.

What's Typically Included

Every project is custom-scoped, but most strategic brand identity projects include:

Strategy Foundation:

  • Brand positioning and differentiation strategy

  • Target audience definition

  • Competitive analysis and market insights

  • Brand messaging framework

Visual Identity System:

  • Logo design (primary mark, variations, and usage rules)

  • Color palette with specifications

  • Typography system

  • Supporting design elements (patterns, graphics, iconography)

Brand Applications (selected based on your needs):

  • Business stationery (business cards, letterhead, email signature)

  • Digital assets (social media templates, web graphics)

  • Marketing materials (brochures, presentation templates, one-pagers)

  • Packaging design (if applicable)

Brand Guidelines:

  • Comprehensive usage document

  • All design files in multiple formats

  • Asset library for your team

The exact deliverables will be determined during our discovery call based on your specific business needs.

What is not included and priced separately:

  • Website design (not included unless specified)

  • Social media management (not included)

  • Photography (not included)

  • Copywriting beyond taglines (not included)

  • Implementation support beyond handoff (not included)

We'll agree on a detailed scope during our discovery call and create a custom list of deliverables that match your project needs.

Timeline: 

Most brand identity projects take 6-8 weeks from kickoff to final delivery.

Larger projects with extended scope (multiple sub-brands, complex packaging systems, etc.) may take 10-12 weeks.

The exact timeline depends on:

  • Project scope and complexity

  • Your team's responsiveness and decision-making speed

  • Number of stakeholders involved

We'll agree on a detailed timeline during our discovery call.Brand positioning and differentiation strategy

Investment:

Strategic Brand Identity projects typically range from $6,000-$12,000 depending on scope, complexity, and deliverables.

Factors that influence investment:

  • Business size and market complexity

  • Number of stakeholders involved

  • Brand applications needed (digital, print, packaging, etc.)

  • Production support requirements

  • Timeline and urgency

Payment Structure:

40% deposit (secures your spot, due before work starts)
30% at concept approval (end of Week 4)
30% at final delivery (end of Week 8)

Ready to Build Something Real?

Let's talk about:

  • Your business challenges and brand goals

  • Whether strategic brand work is the right move now

  • Recommended scope, timeline, and investment

  • If we're a good fit to work together

No pressure, no sales pitch - just an honest conversation about your brand.

Currently booking: February 2026 and beyond. 

FAQ

  • Most projects take 6-8 weeks from kickoff to final delivery. Complex projects may take 10-12 weeks. Timeline depends on project scope and your team's responsiveness.

  • Yes! I work globally in English and conversationally in Japanese. Most collaboration happens via video calls and shared documents.

  • I don't offer rush timelines because strategic brand work requires proper time for research, exploration, and refinement. However, if you have a specific deadline, let's discuss it on our discovery call - I might be able to adjust my schedule if the timing works.

  • Yes. Each project includes 5 revision rounds built into pricing. Additional rounds are $750 each if requested.

  • That's normal! During our discovery call, I'll ask about your business challenges and recommend appropriate scope. You're not expected to know all deliverables upfront.

  • This is rare because concepts are rooted in the brand strategy we developed together in Phase 1. If it happens, we'll revisit the strategy to ensure we're aligned on direction, then I'll present refined concepts. This falls within the included revision rounds.

  • Projects are billed in three installments (40/30/30) tied to project milestones. This naturally spreads payment over the 6-8 week timeline.

  • Brand identity is the strategic and design work (what I specialize in). Production support is optional coordination with manufacturers, printers, or developers to bring the brand to life. This is quoted separately based on needs.

  • Currently booking projects starting February 2026. I work with 1-2 clients at a time to ensure quality and attention.

Need Production Support?

Once your brand identity is complete, I can help bring it to life:

What I also can help with:

  • Production file preparation (preparing artwork for manufacturing based on provided dielines and specifications)

  • Quality control and prototype review

  • Coordination with print houses and manufacturers

This is particularly valuable for:

  • Packaging projects requiring print production coordination

  • Print collateral (business cards, catalogues, brochures, stickers)

  • Brands working with Japanese print houses

Investment:

  • Quoted separately based on production complexity


Timeline:

  • Variable (typically 2-4 weeks alongside manufacturing)

Contact me Contact me to discuss production needs